Sales to Support The Shameless Fund’s Mission
Loewe has teamed up with actor Jonathan Bailey to launch a special edition “Drink Your Milk” T-shirt, celebrating the establishment of Bailey’s new foundation, The Shameless Fund. For every T-shirt sold, Loewe will donate to the foundation, which aims to create a world where LGBTQ+ individuals can live authentically, love freely, and thrive without discrimination or shame.
The T-shirt’s slogan is inspired by scenes from Bailey’s recent US historical drama series, Fellow Travelers, based on the 2007 novel by Thomas Mallon. The series explores a decades-long romance between two men who meet during the McCarthy era in the 1950s. The T-shirt will be available from June 27 on loewe.com and at the following stores: Casa Loewe Madrid, Casa Loewe Barcelona, Casa Loewe London, Loewe Greene Street in New York, Loewe Montaigne in Paris, and Loewe Montenapoleone in Milan.
In a splat, the image of this tee shirt appeared in my head, fully formed, one fine morning. I knew Jonathan Anderson was the only person who could meet the joy, playfulness and sexiness; who could flip that vision into a reality. This is a very proud first of many collaborations for The Shameless Fund, a passion project that will whip up creative collaborations to raise cash and erase shame amongst the global LGBTQ+ community. I love Jonathan and I love Loewe, and I LOVE this tee shirt. It’s for anyone who’s ever tasted milk.”
Jonathan Bailey
The Shameless Fund is a charitable foundation that seeks to generate funds through creative collaborations with iconic global brands to support the LGBTQ+ non-profit sector. For more information, visit loewe.com and theshamelessfund.org.
