The collaboration continues with revamped footwear, technical apparel, and a campaign celebrating movement as art
Loewe and Swiss performance brand On reunite for Fall/Winter 2025 with an expanded capsule and the debut of the Cloudventure 2.0—a modern reinterpretation of their original co-branded trail sneaker.
Initially built for outdoor exploration, the Cloudventure 2.0 now adapts to city life. Featuring a reengineered upper in semi-translucent mesh over a bold Loewe Anagram, the design fuses visual texture with function. It integrates On’s Cloudtec sole and Helion super foam for all-day comfort, while Missiongrip rubber outsoles feature a marbled finish and added protective details. The shoe drops in core neutrals as well as vivid new tones like grass green and red/blue/white. The collection also refreshes the Cloudtilt in electric blue and pale pink.
Alongside footwear, the ready-to-wear capsule introduces performance-ready garments in a palette of earthy neutrals and electric accents. Engineered for breathability and motion, the pieces include the ripstop Ultra Jacket, technical jersey T-shirts, shorts, socks, caps, and women’s performance tights and bras.
Shot by George Eyres, the campaign stars nunchuck artist Mana Kimura-Anderson, dancer Marie-Louise Hertog, rock climber Matthew Bell, and tricker Daisuke Takahashi. Set against Les Costes Males in northern Barcelona, the film—directed by Sam Davis—explores movement as a story of artistry and perseverance.
Loewe × On FW25 launches May 14 online and at Casa Loewe Madrid, and May 15 in select stores.
