The Stockholm-based photographer brings a quiet, graphic approach to the Home Scents range
Loewe Perfumes has collaborated with Stockholm-based photographer Joakim Möller on a new series of images for Loewe Home Scents, bringing a distinct visual perspective to the brand’s olfactory universe.
Known for his restrained, monochrome compositions, Möller creates quiet, graphic worlds in which light and shadow transform everyday fragments into unexpected visual moments. His work often isolates form and contrast, distilling scenes to their most essential elements.
For this series, details of Loewe Home Scents objects are interwoven with Möller’s observations of nature and daily life. The resulting images take the form of layered collages that feel both intimate and subtly surreal, blurring the boundaries between still life and landscape.
Möller’s approach mirrors the philosophy behind the Loewe Home Scents collection, which is built around singular plant portraits translated into scent and expressed through artisan-crafted objects for the home. By focusing on texture, materiality, and sculptural outlines, the images echo the tactile and sensory qualities of the collection.
Through Möller’s lens, the bold colors and distinctive forms of Loewe’s scented candles become part of a broader visual narrative, highlighting the poetic potential of ordinary moments and the dialogue between nature, craft, and design.
