The Proenza Schouler Founding Designers Take the Reins from Jonathan Anderson
Jack McCollough and Lazaro Hernandez, the founding designers of Proenza Schouler who recently departed the brand, have been confirmed as the new creative directors of Loewe bringing April 1st. This announcement follows Jonathan Anderson’s departure.
McCollough and Hernandez launched Proenza Schouler in 2002, immediately after graduating from Parsons School of Design. Their senior thesis became their first collection, famously bought in its entirety by Barneys New York. Over the years, they have been lauded for their innovative designs and distinctive aesthetic, which offers a distinct and mature yet imaginative take on modernist post-minimalism. This approach garnered them multiple awards, including the prestigious CFDA Womenswear Designer of the Year.
For several years, LVMH is said to have had multiple discussions with McCollough and Hernandez regarding a potential partnership with one of their leading fashion houses, which include Dior, Louis Vuitton, Givenchy, and Fendi. Talks about them joining Loewe began discreetly last October, according to sources.
McCollough and Hernandez, still boast substantial stakes in Proenza Schouler and hold seats on its board. They are also collaborating with Proenza Schouler CEO Shira Suveyke Snyder to identify a new creative lead for the brand.
The duo’s vision is set to spark an exciting new chapter for Loewe, as the designers will most likely dial back the surreally experimental aspect that characterized Anderson’s renowned vision for the house while maintaining its core identity of a progressive contemporary take on heritage craftsmanship, particularly when it comes to leather goods.
Loewe, acquired by LVMH in 1996, had enlisted several designers throughout the years; McCullough and Hernandez now enter the brand having solid momentum and brand equity.
The debut collection from the new creative directors hasn’t been specified. The duo will tour the Madrid studios and relocate from New York to Paris.
