Increase in Search Volume and High-Profile Activities Drive Loewe’s Success
Loewe has surged to the top of the latest hottest brands ranking, surpassing Miu Miu. Under Jonathan Anderson’s creative direction, Loewe has seen a 29% increase in searches on Lyst, driven by high-profile activities including sponsoring the Met Gala, launching new collections, and collaborating with Wang Yibo. The release of Luca Guadagnino’s film “Challengers,” featuring Loewe ambassadors Zendaya and Josh O’Connor, also boosted the brand’s momentum. Demand for products like the Loewe x On Cloudtilt 2.0 sneakers continues to grow.
Coach reentered the ranking due to a 27% increase in searches driven by the viral Tabby bag, while Skims by Kim Kardashian saw a 32% search increase with collaborations featuring Nicola Coughlan and Jude Bellingham. New Balance also maintained its presence among the top brands. Casablanca and Dragon Diffusion gained popularity with their pre-fall 2024 collection and leather accessories, respectively.
Loewe’s strategic moves and cultural relevance have solidified its position as a leading luxury brand, blending heritage with modern innovation
