Loewe Redesigns Miami Store, with Wall Drawing by Sol Lewitt
Loewe announces the reopening and renovation of its Miami Design District.
The space reopens its doors with Wall Drawing #1138 (2004), a major work by conceptual artist Sol LeWitt (1928–2007). The large-scalewall drawing in acrylic paint is composed of striking bands of primary colours wrapped around the interior walls.
Sol LeWitt is one of the most revered American conceptual artists. Known for his geometric forms, open structures, and prolific production of artist’s books, LeWitt’s most celebrated body of work is his wall drawings. Themes of seriality and radiant colour abound in the artist’s work in all media, and Wall Drawing #1138 is a prime example of each.
The installation of LeWitt’s striking work in the Loewe Miami Store is in keeping with the brand’s commitment to creating unique retail spaces that contain works from its extensive collection of art and design. In juxtaposition with the concrete walls, floors and both concrete and wooden shelves, the furniture complements LeWitt’s colour scheme, creating a vibrant and bold visual environment. Glass shelves supported by concrete podiums occupy the central area conveying a sense of transparency and an orange neon Loewe logo adds a touch of Miami. Dotted around the store, Loewe’s podiums are filled with playful elements such as colourful fruits, pompoms, felts and ceramics, and are paired with bright wool carpets produced in Spain and Steltman and Utrecht chairs by Gerrit Thomas Rietveld.
Framed in dramatic glossy black ceramic tiling manufactured by artisans in Spain, the store’s glass façade offers passers-by a view of LeWitt’s giant wall drawing as well as a display of more than 20 black ceramic vessels and jars by Japanese artist Kenta Anzai.
