Celebrating 50 Years in Japan with SS24 Precollection and Exclusive Collaborations
Luxury fashion house LOEWE makes a grand statement on November 11 with the reopening of CASA LOEWE Omotesando, Tokyo’s largest LOEWE store and the first LOEWE ReCraft location in the city. Originally redesigned by Creative Director Jonathan Anderson in 2014, this iconic space now stands as a testament to LOEWE’s commitment to craftsmanship, artistry, and a profound connection with nature.
The three-story, 466 sqm space is defined by its fluid integration with the natural surroundings, featuring silver tiles enveloping the façade and interior walls, creating a mesmerizing reflection of the iconic Zelkova trees of Omotesando Avenue. The store’s design echoes the warm embrace of natural materials like oak wood, ceramic tiles, and concrete, setting the stage for a meticulous selection of furniture, artworks, and LOEWE products.
CASA LOEWE Omotesando invites visitors into a realm of continuous discovery, curated by Jonathan Anderson. A diverse collection of artworks and furniture balances modernity and tradition, featuring installations like the OYAMA arrangement by TSUBAKI, bamboo sculpture by Tanabe Chikuunsai, and Anthea Hamilton’s playful Giant Pumpkin No.7. Ceramics by Bernard Leach, Lucie Rie, and Pablo Picasso add a timeless touch.
The carefully curated selection of furniture and light sculptures enhances the space’s aesthetic appeal. Pieces from iconic designers like Gerrit Thomas Rietveld, Axel Vervoordt, and Isamu Noguchi coalesce with contemporary works, creating a harmonious blend of angles and organic lines. Wool carpets by John Allen complete the scene, evoking scenes of bucolic splendor.
CASA LOEWE Omotesando introduces LOEWE ReCraft, a space dedicated to breathing new life into cherished possessions. With a full-time leather artisan, the store offers repairs and maintenance for LOEWE leather items. The repair station showcases the craft process, and a central counter provides sales consultation and bag personalization services.
As a celebration of the store’s reopening, the SS24 precollection will prelaunch at CASA LOEWE Omotesando on November 11, preceding the global launch on November 16. Additionally, a special LOEWE x Suna Fujita collaboration featuring ceramic bear characters will be exclusively available in Japan, accompanied by downloadable LINE stickers for LOEWE’s official LINE account users.
