Loewe Spring 2025 'Collateral' Ad Campaign

Review of Loewe Spring 2025 ‘Collateral’ Ad Campaign by Photographer Sam Khoury with models Bodine Van Galen, Luoyi

Loewe investigates domesticity and interiority with its latest Spring 2025 campaign, captured by photographer Sam Khoury.

While the brand’s main campaign for the season took Jonathan Anderson’s design work out into the forests of the Catalonian countryside, this new extension is concerned with interior spaces. The sculpturally twisted and draped forms of the collection contrast with minimalist rectilinear spaces or the leather-lined cabin of a vintage car.

Angular and intimate, the deceptively simple imagery is a direct way to bring a fresh look at the season’s offerings to the brand’s social-media channels during its time of creative transition.