Review of Longchamp Spring 2025 Ad Campaign by Creative Director Sophie Delafontaine and Photographer Theo Wenner with models Ilana Hansen, Devi Rae, Tinglei Liu, and Divine Mugish
Longchamp soaks up the sun with its new Summer 2025 campaign, captured by photographer Theo Wenner.
Embracing simple summer joys, the campaign was inspired by Longchamp artistic director Sophie Delafontaine’s time spent gardening at her home in the south of France. The narrative taps into the joy of a sun-filled summer through pond-side runs to playful swings in the garden. At the heart of it all is the Le Rousseau bag, which adds the new role of picnic accessory to its timeless character.
With a recognizable narrative based in a personal connection with a strong sense of place, the simple and sweet campaign has us looking forward to the summer.
Longchamp Creative Director | Sophie Delafontaine
Photographer | Theo Wenner
Models | Ilana Hansen, Devi Rae, Tinglei Liu, Divine Mugish
Hair | Jimmy Paul
Makeup | Aaron De Mey
Set Designer | Julia Wagner