Lorenzo Serafini Takes the Helm as Creative Director of Alberta Ferretti
Key Takeaways
• Lorenzo Serafini has been promoted to creative director of Alberta Ferretti by the Aeffe Group, following the founder’s departure.
• First collection debut: Serafini’s inaugural collection will premiere in February 2024.
• Philosophy integration: Serafini’s Philosophy brand will be merged into Alberta Ferretti from the Fall 2025 season.
• Strategic evolution: This leadership transition aligns with Aeffe’s goal to strengthen Alberta Ferretti’s brand positioning while embracing market demands.
• Aeffe reorganization: With Serafini’s appointment, additional internal changes may follow as the group reviews operations to improve efficiency.
The Aeffe Group has appointed Lorenzo Serafini as the new creative director of Alberta Ferretti, confirming industry speculation following the brand’s founder announcing her departure. Serafini, who has led Philosophy by Lorenzo Serafini since 2014, will present his first collection for Alberta Ferretti in February 2024.
This shift represents a new chapter for the Italian fashion house, with Aeffe strategically integrating the Philosophy brand into Alberta Ferretti’s main line by Fall 2025. The move reflects the group’s desire to streamline its portfolio and enhance the brand’s market appeal for future growth.
Alberta Ferretti expressed her confidence in Serafini’s ability to guide the brand forward, praising his talent for balancing lightness, femininity, and sensuality – key qualities already synonymous with the house’s aesthetic.
Serafini’s previous collections for Philosophy have showcased an ethereal, romantic sensibility, utilizing lace, lightweight jersey, and flowing silhouettes. These elements are expected to carry over to his work at Alberta Ferretti, creating a seamless evolution of the brand’s DNA.
Massimo Ferretti, executive chairman of Aeffe Group, emphasized Serafini’s qualifications, citing his deep industry knowledge and experience with leading luxury brands such as Dolce & Gabbana and Roberto Cavalli. “His vision will be instrumental in leading Alberta Ferretti into its next phase,” Ferretti remarked.
With this change, the Aeffe Group hinted at additional internal restructuring to enhance operational efficiency. This appointment signals the company’s focus on evolving its heritage brands, including Moschino and Pollini, to align with shifting consumer demands.
Serafini expressed gratitude for the opportunity, stating: “I am honored to carry forward Alberta Ferretti’s prestigious legacy and look forward to this new chapter.”
Market insiders suggest that more strategic adjustments may follow within Aeffe, as the group positions itself for long-term growth under Serafini’s creative leadership.