Review of Loro Piana ‘The Spagna Jacket’ Spring 2024 Ad Campaign
Loro Piana leans into luxury spring dressing with a new campaign for the seasonal editions of its signature Spagna jacket.
A Loro Piana wardrobe icon, the Spagna jacket was created in 1998 and originally inspired by Spanish officers’ uniforms. For the Spring 2024 it is further reimagined in an easy-going, balanced, contemporary version, as well as in a new women’s model.
The campaign imagery finds its Spagna-clad characters in harmony with both nature and the urban environment. Quaint streets give way to seaside meadows and ethereal sunsets over the water, while the monochrome styling paints a mood of timeless yet earthy elegance. All together, it’s a vision of Loro Piana’s uncompromising luxury worked seamlessly into the graceful motions of life.
Models | Rianne Van Rompaey