Louis Vuitton 'Archlight Slingback' Ad Campaign

Louis Vuitton

'Archlight Slingback' 2021 Ad Campaign

Review of Louis Vuitton ‘Archlight Slingback’ 2021 Ad Campaign by Photographer Oliver Hadlee Pearch with model Chiara Ferragni

Louis Vuitton celebrates its new Archlight slingback shoe with a sunny new campaign by photographer Oliver Hadlee Pearch.

Revealed for the first time during the women’s Spring-Summer 2018 show, the LV Archlight sneaker instantly became a cult classic thanks to its contemporary design and oversized sole. This season, it has inspired an elegant and ultrafeminine new shoe: the LV Archlight slingback. Combining futuristic technical materials with a timeless silhouette and craftsmanship, the shoe is another strong example of Nicolas Ghesquière’s visionary synthesis of historical and contemporary expression.

The new style is highlighted in a joyful campaign film starring Chiara Ferragni and captured in Milan. The city’s historic architecture, avenues, and gardens provide a momentous emotional landscape as the star steps out on a simple sunlit day.

The campaign is a bright and focused way to highlight the flexibility and uniquely expressive style of an exciting new member of the LV footwear family.

Louis Vuitton Creative Director | Nicolas Ghesquère
Photographer | Oliver Hadlee Pearch
Models | Chiara Ferragni
Stylist | Marie-Amelie Sauvé

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