Louis Vuitton Leather Goods 2025 Ad Campaign

Review of Louis Vuitton Leather Goods 2025 Ad Campaign by Photographer Ethan James Green with models Emma Stone and Hoyeon

Louis Vuitton unveils its latest leather goods campaign photographed by Ethan James Green and featuring House Ambassadors Emma Stone and Hoyeon. Focused on the Capucines and Side Trunk handbags designed by Nicolas Ghesquière for the Fall/Winter 2025 Women’s Collection, the imagery translates the Maison’s architectural codes into a language of quiet strength and sculptural grace.

Set against sketches of Haussmannian architecture, the campaign evokes Paris through structure—its lines, proportions, and light. Stone carries the Capucines in warm cognac tones, her gestures composed and deliberate, mirroring the precision of the bag’s design. The Side Trunk, inspired by the Maison’s travel heritage, feels reimagined for movement and modernity, seamlessly bridging form and function. Hoyeon’s presence offers a dynamic counterpoint. Carrying the Side Trunk in taupe grained leather and Monogram canvas, as well as the Capucines GM in deep navy, she infuses the campaign with tactile energy and cinematic tension. Green’s lens captures her with sensitivity to both texture and rhythm, turning gesture into architecture.

The Capucines and Side Trunk together form a dialogue between heritage and evolution—between the permanence of craft and the transience of modern life. Ghesquière’s vision remains unmistakably present: rigorous, elegant, and exacting. Yet the campaign feels like an interlude of refinement rather than reinvention. Its visual language is sophisticated but cautious—polished to perfection, though restrained where it could have reached further. In an era when houses like Prada and Bottega Veneta are expanding the emotional and cinematic potential of their imagery, Louis Vuitton’s approach remains visually immaculate but conceptually safe. Beautifully executed and impeccably cast, it reinforces the Maison’s timeless codes with grace—though one can’t help but imagine how its elegance might have deepened had it embraced a touch more daring.