Louis Vuitton Holiday 2024 Ad Campaign

Review of Louis Vuitton Holiday 2024 Ad Campaign by Creative Directors Charles Levai & Kevin Tekinel and Photographer Julien Martinez Leclerc with models Angelina Kendall, Awar Odhiang, Cherif Douamba, Hejia Li, Mathieu Simoneau, Ridzman Zidaine & Sara Caballero

Louis Vuitton embraces the fantasy of the season with its adventurous Holiday 2024 campaign. The campaign was created in collaboration with creative director duo Charles Levai and Kevin Tekinel and photographer Julien Martinez Leclerc.

Continuing the brand’s magical take on the holidays, the narrative leans into the more fantastical side of Louis Vuitton, and centers around the dynamic presence of a carousel that exists beyond space and time. Set against stunning, technicolor landscape shots, the film follows its characters as they encounter the carousel among snowy mountain terrain. As they ride its beautifully sculpted animal figures, they discover its dreamlike ability to transport them across a dazzling array of locations, celebrating togetherness and joy with a newfound sense of freedom.

Leclerc’s accompanying still images center on the moments of enchantment and discovery along this journey, as well as highlighting in bright still-life compositions some of the giftable star pieces across the brand’s world – from handbags and jewelry to homeware and even sweet confections.

Bursting with visual delight thanks to cutting-edge digital production, the campaign wisely brings together Louis Vuitton’s classic spirit of “the art of travel” with an indulgent celebration of holiday connection.