Louis Vuitton launches Enigma

Louis Vuitton Celebrates Discord Anniversary with Interactive Game “Enigma”

Marking One Year on the Gaming Platform, “Enigma” Invites Players to Solve New Challenges Each Day

Louis Vuitton is marking the first anniversary of its Discord platform with an innovative and interactive gaming experience for its community of over 8,000 members. From November 26 to November 30, the brand will host Enigma, a one-week digital game that invites participants to solve daily riddles in a quest to find Vivienne, the iconic mascot of the House.

Each day, players will receive a new riddle, unlocking clues that will guide them toward Vivienne’s location. The game requires participants to use cleverness, teamwork, and insight as they piece together the mystery. Louis Vuitton describes the initiative as blending the brand’s travel-inspired ethos with elements of gaming culture, promising an engaging and immersive experience for its community.

“This original game marks the first anniversary of Louis Vuitton’s presence on Discord and underscores the House’s commitment to offering innovative and engaging digital experiences to its community,” the brand shared.

The Enigma game will run from Tuesday, November 26, to Saturday, November 30, with the solution revealed on December 1. Registration opens on the Louis Vuitton Discord platform starting Monday, November 25.

Louis Vuitton launches Enigma