Louis Vuitton Pre-Fall 2023 Ad Campaign Review

Review of Louis Vuitton Men’s Pre-Fall 2023 Ad Campaign by Photographer Andrew Jacobs, Art Director Lucie Matussière, Film Director Original Kids with models Ali Badji, David Michael, Feranmi Ayeni, Frank de Beer, Hedi Ben Tekaya, Hugo Bouquerel, Jeranimo van Russel, and Takfarines Bengana

Louis Vuitton shares an ode to adventure and community spirit with its Pre-Fall 2023 men’s campaign. The campaign features photography by Andrew Jacobs and art direction from Lucie Matussière.

Captured along the coast of Sicily, the narrative follows its group of young protagonists down historic streets and across the waters of the Mediterranean. The golden-hued imagery evokes a spirit of openness, brotherhood, and freedom as the characters’ own journeys unfold and intertwine, while classic Louis Vuitton iconography bolsters the celebration of travel and adds graphic touches without overpowering the narrative message.

Accompanying the still imagery is a series of vertical-oriented short films, perfectly geared for Instagram stories and TikTok in a way that reflects and responds to how the way people interact with social media is shaping fashion storytelling, and vice versa.

Youthful, optimistic, and effortlessly elegant, the campaign is another strong expression of Louis Vuitton’s spirit of travel and the moments of connection and discovery that come with it.