Review of Louis Vuitton Mother’s Day 2024 Ad Campaign
Louis Vuitton celebrates growth, togetherness, and the joy of family with its Mother’s Day 2024 campaign.
Soulful and warm, the portraits feature models who are mothers alongside their families, or models appearing side-by-side with their own mothers.
Meanwhile, still-life product shots see delicately composed flower arrangements rise from giftable accessories. Other images offer a delicate look of childhood joy as the kids hold a tea party or play in springtime settings. Animal companions like ducklings and dogs appear too, as well as seasonal fruits and vegetables.
At this point, the “real mothers” concept is a very familiar formula, so it takes some extra visual or narrative creativity to make a Mother’s Day campaign that stands out. Here, Louis Vuitton has done just that, uplifting intimate family portraits with a clever approach to still-life imagery and elements of environmental storytelling.
