Review of Louis Vuitton Pre-Fall 2022 Ad Campaign by Creative Director Nicolas Ghesquière with model Samara Weaving
Louis Vuitton hits a grand slam with a new Pre-Fall 2022 campaign by creative director Nicolas Ghesquière and starring actor Samara Weaving
The campaign film explores the collection’s tennis influences by putting Weaving on a clay court amid an otherwise blank space. A club-ready speaker setup transmits the soundtrack’s bumpin’ electronic beat across the space, its frequency vibrating the clay dust of the court as Weaving moves dynamically among it.
The accompanying still portraiture strips things back even further, capturing Weaving against a bright white backdrop that puts the focus distinctly on Nicolas Ghesquière’s colorful patterns – including shades like terracotta and neon yellow that again recall the tennis court – and energetic silhouettes.
It’s a simple yet powerfully stylish campaign that crisply draws out the energetic and sporty influence of the collection.
Louis Vuitton Creative Director | Nicolas Ghesquière
Model | Samara Weaving