Review of Louis Vuitton Pre-Fall 2025 Ad Campaign with Photographer Rosie Marks
Pharrell Williams steers Louis Vuitton’s latest menswear campaign toward nostalgia-tinged escapism, framing the Pre-Fall 2025 collection as a leisurely drift between Paris and Miami. Shot by Rosie Marks and directed by Grégoire Dyer, the campaign captures a refined, if slightly performative, vision of the modern traveler—one who dresses with intent even when off-duty.
The storytelling is earnest in its references: monogrammed terry cloth, raffia details, and cruise liner tailoring nod to mid-century holiday codes, while elevated loungewear blurs the line between transit and destination. The visuals walk a familiar Vuitton line—aspirational, polished, and set against aspirational backdrops—yet resist veering into fantasy. There’s a quiet tension between the campaign’s cinematic gloss and its subtle irony, particularly in its playful accessories and tongue-in-cheek beach props.
While not a dramatic departure, the campaign effectively extends Williams’ vision of LVERS as a lifestyle: curated, globally minded, and intentionally dressed for every stage of the journey.
Creative Director | Pharrell Williams
Photographer | Rosie Marks
Videographer | Gregoire Dyer