Pharrell Williams to Showcase New Collection at Renowned Cultural Landmark
Louis Vuitton has chosen the Avenue of Stars in Hong Kong as the venue for its upcoming Men’s Pre-fall 2024 show, scheduled for November 30th. This marks the first time the house will present its men’s collection at this notable location, known for its cultural significance in the region.
Situated along the Tsim Sha Tsui waterfront, the Avenue of Stars is a tribute to the stars of Hong Kong cinema, featuring handprints of over a hundred celebrities. This open-air venue, overlooking Victoria Harbour, has been a popular spot for both locals and tourists, celebrated for its connection to East Asian film history.
The show is expected to offer a dynamic backdrop for the latest creations by Louis Vuitton’s Men’s Creative Director, Pharrell Williams. Still in the designer’s first year of designing for the house, the event is a strategic move for Louis Vuitton, blending the brand’s modern luxury ethos with the rich artistic heritage of Hong Kong. The selection of the Avenue of Stars for the show underscores the brand’s commitment to creating memorable fashion experiences in culturally significant venues.
As the fashion industry continues to explore unique ways to present new collections, Louis Vuitton’s choice of the Avenue of Stars for its Men’s Pre-Fall 2024 show highlights the brand’s emphasis on integrating fashion with iconic locations, offering a unique experience that goes beyond the runway.
You can follow the show here at The Impression via our live-streaming Pharrell Williams collection.
Continuing with the preparation for the event, Louis Vuitton, in collaboration with K11 MUSEA, plans to transform the K11 Victoria Dockside area to suit the grandeur of the occasion. The show is poised to reach a global audience through a live broadcast on digital billboards across Hong Kong SAR and streaming on Louis Vuitton’s social media channels as well as here at The Impression. This move by the luxury fashion house aims to engage not only invited guests but also local residents and international viewers, offering them a chance to experience the vibrancy of Hong Kong SAR through the lens of high fashion.
The Men’s Pre-fall 2024 show is a collaborative effort, made possible through the support of several key local organizations. The Culture, Sports and Tourism Bureau (CSTB), Leisure and Cultural Services Department (LCSD), and the Hong Kong Tourism Board (HKTB) have all played pivotal roles in facilitating this event. Additionally, various departments from The Government of Hong Kong Special Administrative Region have contributed to ensuring the show’s success. This collective support underscores the significance of the event, not just for Louis Vuitton but also for Hong Kong SAR as a global fashion destination.
Louis Vuitton’s initiative to broadcast the show both locally and globally is a testament to the brand’s dedication to making fashion accessible and immersive for a wide audience. The collaboration with local cultural and tourism bodies reflects a synergy between the fashion industry and the cultural landscape of Hong Kong SAR, highlighting the city’s role as an influential player in the global fashion scene.