Louis Vuitton Spring 2026 Ad Campaign

Review of Louis Vuitton Spring 2026 Ad Campaign by Creative Director Nicolas Ghesquière with Photographer Cass Bird with models Jennifer Connelly

Louis Vuitton’s Spring 2026 women’s campaign turns inward, inviting us into a space of quiet reflection and refined solitude. Photographed by Cass Bird and starring Jennifer Connelly, the campaign builds on the themes of Nicolas Ghesquière’s collection—a meditation on the interior world, where elegance lives not in spectacle but in the calm rhythm of everyday intimacy. Connelly lounges among towers of books, lost in thought, with the kind of ease that feels deliberate rather than passive. It’s a vision of femininity shaped by presence rather than performance.

The concept is compelling, especially in a moment where the idea of intellectualism—real, embodied, and softly assured—has taken root in visual culture. But with just four images, the campaign feels more like a sketch than a fully articulated idea. The set suggests possibility: a room where something has just been read, written, considered. Yet the narrative never quite unfolds. There’s a gentleness here that’s appealing, but a more layered exploration of the theme—particularly around the relationship between privacy, creativity, and self-authorship—might have added resonance.

Still, Connelly is a thoughtful casting choice. Her strength has always been interior—an actress who carries roles with gravity and grace, often saying more in silence than in dialogue. She brings that same quality here. There’s no overstatement in her presence, only a quiet assurance that lends the campaign its credibility. If the house wants to frame this moment as one where softness is strength, she makes the case beautifully.

What the campaign offers is a mood, elegantly composed and rich with potential. And yet, given the depth of the idea at hand, there’s room for the house to go further—to tell us more about the interior lives it wishes to represent, and why they matter now. The result is a delicate gesture, poised at the edge of something deeper. Whether Louis Vuitton chooses to push that further in seasons ahead is a question still waiting to be explored.