Review of Louis Vuitton “Towards a Dream” Spring 2023 Ad Campaign by Director & Photographer Viviane Sassen
Louis Vuitton continues the journey with the latest installment of its recurring “Towards a Dream” campaign, which sees the house reunite with photographer Vivane Sassen for a dreamy and otherworldly ode to adventure.
Set against breathtaking wintry landscapes of the mountains outside of Pucón, Chile, Sassen’s imagery captures the awe, innocence, and unbridled joy of a group of children on a boundless quest of the imagination. Sweeping mountains give way to open skies as the natural world and the world of the imagination meet to form an imaginative dreamscape across which the epic journey of these playful young travelers unfolds.
The accompanying short film furthers the sense of narrative and wonder, using otherworldly visual emblems like alien spacecrafts and dimensional portals alongside familiar symbols of childhood joy like bicycles and fireflies to emphasize the possibility and adventure present within the everyday. A fluttering musical score courtesy of Philip Glass further imbues the narrative with a soul-stirring sense of wonder.
A unique project in the hectic world of fashion advertising communication, Louis Vuitton’s Towards a Dream series feels like the most whole and sincere statements of the brand’s ethos of adventure and adventurous style.
In addition to providing another window into a breathtaking visual world and giving a needed reminder to honor our inner child, each new chapter carries this mission powerfully forward, and this latest installment is an excellent example.
Photographer | Viviane Sassen
Location | Pucón, Chile