AIPR founder Adam Iezzi and Lucien Pagès formalize a long-standing alliance under The Independents
Lucien Pagès Communication has officially merged with UK-based AIPR to form Lucien Pagès & AIPR, marking a strategic expansion into the British market. The new venture combines two of the most respected names in luxury communications, bringing together a shared commitment to creativity, high standards, and authentic storytelling.
Founded by Adam Iezzi in 2005, AIPR is renowned for its expert curation of fashion, beauty, and lifestyle brands and its highly personalized approach to public relations. The merger is backed by The Independents group, which acquired Lucien Pagès Communication in late 2024.
“I have worked with Lucien Pagès for more than 15 years and I couldn’t think of a more natural partner for the next chapter of my agency,” said Iezzi. “Soon after meeting Lucien, I noticed that we shared common values. A commitment to the highest possible standards of communication, a passion for creativity and a strong work ethic. He became an ally in business and even more a friend. Thanks to Lucien Pagès’ global reach and the wider network of The Independents, I will be able to offer an even stronger service to my clients, while maintaining and strengthening my team.”
Lucien Pagès added, “People often asked why I never opened an office in London, especially given how much I love the city. I am there regularly for work, and London’s media has always had a major influence on our community. The truth is, Adam offered a service that complemented mine perfectly. We’ve long shared clients and a very similar approach to our work. This joint venture is the product of a long discussion that Adam and I have had together and now, as part of The Independents, is the perfect time to do it. I couldn’t be happier.”
Isabelle Chouvet, CEO of The Independents, shared her enthusiasm: “We were introduced to Adam by Lucien, and were very impressed by the quality of his client list and reputation, which aligned effortlessly with our own values. I knew they had been talking about an alliance for some time and I am delighted that the group could help facilitate this. This joint venture is typical of the synergies that we would like to encourage, and we welcome Adam and his team to The Independents.”
Lucien Pagès & AIPR marks a powerful evolution in the international PR landscape, reinforcing both agencies’ reach and impact in the luxury market.
