Ludovic de Saint Sernin Spring 2021 Ad Campaign

Review of Ludovic de Saint Sernin “e-boy” Spring 2021 Ad Campaign by Photographer Willy Vanderperre with talent Ignacio Muñoz

Ludovic de Saint Sernin unveils an intimate and personal new Spring 2021 campaign, featuring photography by Willy Vanderperre.

The campaign actually stars Ludovic de Saint Sernin’s boyfriend, Ignacio Muñoz. The intimacy of this personal connection is visible throughout the imagery, and it feels like a beautiful statement of Saint Sernin’s approach to design that is committed to self-expression and honest eroticism.

Sophisticated and sensual, Saint Sernin’s designs have always been deeply connected to queer identity. Without dipping into exploitation or fetishism, his designs bear elements of the 70’s and 80’s New York City S&M scene, a cultural touchstone for gay culture. Many of his designs are created without a gender in mind, embodying the liberation at the heart of queerness.

The new campaign feels like both a love letter and a manifesto of Saint Sernin’s work. Coupled with Muñoz’s natural beauty, Vanderperre’s simple portraiture lets the strength and organic sensuality of the designs shine through.

In a thoughtful styling move, Muñoz’s hair is cut shorter in each image, which gives the imagery a sense of narrative unity and harmonizes with the idea of non-gendered expression and personal discovery.

The campaign is a beautiful celebration of community and exploration of identity. We feel honored and inspired that Saint Sernin and Muñoz have created for us this portrait of love and liberation.