Review of Magda Butrym ‘Love Letter’ Fall 2022 Ad Campaign by Photographer Davit Giorgadze with model Sophie Koella
The campaign features photography by Davit Giorgadze and art direction by Anna Grunwald.
Giorgadze’s portraits keep things quite simple, leaving space for Magda Butrym’s signature vocabulary of exaggerated romance and opulence. Lighting model Sophie Koella with a single stark light that casts a bold shadow, he creates a sort of deconstructed or self-aware aesthetic that feels playfully juxtaposed against the collection’s cascading ruffles, rose patterns, bodacious feathers, glittering gems, and poppy polka dots.
Balancing a classic ideal of romantic glamor with a contemporary and playful cool, the campaign is a bold yet effortless communication of Magda Butrym’s vision of modern romance.
Art Director | Anna Grunwald Photographer | Davit Giorgadze Models | Sophie Koella Stylist | Barbara Martelo Hair | Łukasz Pycior Makeup | Marianna Yurkiewicz Set Designer | Anna Szczęsny Studio Production | Warsaw Creatives
WHERE FASHION GETS CREATIVE
Press ESC to close
Stay up to date on news, analysis, real-time runway coverage, campaigns, trends, store design and more. Join our newsletter today.
Newsletter sent Mon - Fri 1:30 AM EST
This article is available exclusively to The Impression+ members
The Impression+ provides premium insights and creative intelligence for industry leaders and their teams to stay ahead of the trends transforming the fashion industry.