Continuing a legacy of iconic collaborators, Kaia Gerber redefines what it means to dress with intention
Mango welcomes Kaia Gerber as its newest brand ambassador, continuing the brand’s tradition of working with global fashion icons. The announcement launches a fresh concept for the Spanish brand: Craft Your Own Story — a campaign centered on the freedom to express the different versions of ourselves through clothing.
Gerber, an actress, model, and Gen Z muse, stars in the first installment of this year-long collaboration. She wears Mango’s new Capsule collection, a refined line crafted for life’s most meaningful occasions. The garments blend artisanal flourishes with sensual elegance — think hand-embroidered flowers, shimmering fabrics, and asymmetrical silhouettes.
Captured by photographer Stef Mitchell, the campaign showcases Kaia’s modern energy and thoughtful style. Following in the footsteps of past Mango muses like Naomi Campbell, Kate Moss, and Penélope Cruz, Gerber adds her own chapter to the Mango legacy — one that celebrates individuality, versatility, and timeless sophistication.
