Mango Celebrates New Mediterranean Summer Campaign
Mango launched its new Mediterranean Summer campaign in Italy, as well as the summer 2022 collection for its Woman and Man lines. The launch event of its summer collection, which happens every year and has become one of Mango’s most iconic traditions, took place in La Chiusa, a Mediterranean-style house in the municipality of Noto, Sicily.
To welcome in the summer, the core of the Mango community attended the launch: celebrities such as Tamu McPherson, Nuria Val, Miguel Carrizo, Joan Palà, Marc Forné, Pol Monen, Débora Rosa and Gemma Galán were present at the event. The DJ set was performed by Pascal Moscheni and the event also featured a live performance by the singer Guitarricadelafuente.
The chef Viviana Varese was in charge of the dinner, in which the guests were offered a selection of dishes made with typical Sicilian ingredients. Following Mango’s acquisition of the start-up The Platera, the dinner was served on handpainted plates customised for the occasion, on tables dressed with items from the Mango Home collection.
Fashion and design were the key protagonists of the event, highlighting the importance of these two elements for Mango, a brand with a global vision and a strategy based on constant innovation and the search for sustainability.
The garments in the Mango Woman Summer 2022 collection are inspired by the relaxed elegance of Italian summers. They are characterised by vibrant prints and evocative silhouettes typical of Mediterranean style. Key among them are garments for summer nights.
With a black and red base, daring looks are created in which the tropical print takes centre stage, appearing in dresses, jumpsuits, flowing trousers and tops. It also explores more intense and lively tones such as emerald green, yellow and dusky orange. The garments are combined with crochet and raffia accessories and flat sandals. Two-tone prints also feature, either with tropical motifs or classics such as Kodak stripes, as well as flowing and elegant silhouettes.
The men’s proposal is aimed at the return of a summer in which we celebrate and enjoy ourselves like before, which is why we have created garments that express joy through colour. The patterns and designs have been updated in key garments such as linen overshirts, leather jackets and trousers with new volumes in summer fabrics such as poplin; while natural fabrics such as linen, Tencel® and sustainable cotton also feature to cope with the high temperatures.
A key focus of the collection is the renewal of the colour palette, in which greens and lime tones predominate in both fine-knit sweaters and Hawaiian shirts. New lines of tailored garments have also been launched with updated figures and designs, which aim to add a touch of fashion to a clean and pure silhouette.
To celebrate the launch of the Summer 2022 collections, Mango presents Mediterranean Summer, a campaign inspired by music. A song. Something as simple as that. A few notes that are able to change your mood completely, even if only for a moment. It is a melody that beats away in your head and suddenly brings you the best feelings and a desire to share them and express them with the people you love.
Mango is celebrating get-togethers with loved ones to the sound of Voglio vederti danzare by Franco Battiato. Because summer is better together. Because summer sounds better together.
