Bridging Physical and Digital Vintage Retail
The Manhattan Vintage Show, a prominent event dedicated to vintage resale in New York, has announced a new partnership with The RealReal, the largest online marketplace specializing in authentic luxury resale items. This announcement precedes the Winter Show scheduled for next month, where over 20 new dealers are expected to participate.
Under the leadership of Amy Abrams, the owner of Manhattan Vintage, this inaugural partnership with the online marketplace marks a significant move for the trade fair into the global resale market of luxury vintage items. Through this collaboration, The RealReal will showcase a carefully curated selection of items from its recently launched Rare Finds category at the Winter Show, providing shoppers with access to its most renowned and unique vintage pieces.
The assortment includes pieces from renowned designers such as Gucci by Tom Ford, Christian Dior by John Galliano, Comme des Garçons, Maison Martin Margiela, Roberto Cavalli, and more. Additionally, as part of the partnership, Abrams will unveil the ‘Tastemaker Edit’—a collection of her favorite rare vintage items—on therealreal.com on January 29. This move aims to highlight the seamless connection between online shopping and the immersive, in-person vintage experience.
Expressing her enthusiasm about the collaboration, Abrams stated, “We are beyond excited to be partnering with The RealReal to further illustrate the power and impact vintage is having on fashion globally. This partnership and the arrival of over 20 new vintage dealers signifies a vibrant future for vintage fashion, full of discovery and sustainable styles.”
The 2024 Winter Show aims to expand its audience, attracting both vintage enthusiasts and a global network of dealers. More than 20 independent dealers will present their collections for the first time at Manhattan Vintage during this edition.
Scheduled to take place from February 2 to February 4 at the Metropolitan Pavilion in New York, the upcoming Manhattan Vintage Show promises a dynamic and inclusive experience for all attendees.
