Review of Marc Jacobs Holiday 2024 Ad Campaign
Marc Jacobs celebrates the festive season with a big and bold campaign that brings a fresh directional energy to the typical holiday spirit.
The clever imagery brings the designer’s signature graphic impact, pop-cultural subversion, and iconic accessories winter holiday traditions. A pair of Kiki ankle boots zoom down a mountainside on skis; a Christmas tree is nearly buried in a sprawling array of MJ shopping bags.
With a series of accompanying videos that put these scenes into action, the campaign is another smart extension of Marc Jacobs’ smart strategy of bite-sized digital goodness. Engaging, festive, and undeniably cool, the campaign puts a clever holiday spin on that consistent practice of bold energy and impactful visuals.
Marc Jacobs Creative Director | Marc Jacobs