As store opening to many a design house is certainly cause for celebration. Fortunately for us in the case of Marni, the house took their store opening in Firenze as a cause to do some dynamic marketing by commissioning an illustrated short.
The short, by Illustrator Matt Blease, plays up the houses affinity for cool chicks, represented by artisanal chickens which are scattered throughout the boutique. Those chickens were a followup to the houses exhibition at The Salone del Mobile which included a siesta setting of hammocks in a desert-like space complete with artisanal chickens scattered about.
The short speaks for itself, while the artisanal and cheeky nature of the house speaks volumes.
Via Roma, 4, 50123 Firenze FI
tel | 0039 055 288062
Illustrator | Matt Blease
Animator | Rocketpanda
Sound | Luxar Sound
Production | Pink Salt Production