Max Mara "Brand Values" Fall 2024 Ad Campaign

Review of Max Mara “Brand Values” Fall 2024 Ad Campaign by Creative Directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs with Photographer Oliver Hadlee Pearch with model Bibi Breslin

Max Mara makes a statement with its lates “Brand Values” campaign. With creative direction from Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the campaign was shot by photographer Oliver Hadlee Pearch.

Captured on the bustling streets of London, Pearch’s dynamic images see model Bibi Breslin as the epitome of the Max Mara woman, smartly dressed in clean and classic elegance in camel tailoring as she cuts her own path through the crowd. But it’s in the accompanying video that the brand really makes its statement, orating a manifesto on the process of moving beyond the pursuit of perfection in order to embrace one’s true uniqueness and power.

It’s a message we’ve heard countless times before, but framed in the context of a Max Mara wardrobe against a dynamic visual world, it does take on a new sense of impact and life. The brand continues to set the blueprint for clean, empowered sophistication, and here it makes one of its most focused statements of those values.