Review of Max Mara Holiday 2021 Ad Campaign by Director Virgilio Villoresi
Max Mara welcomes the season of holiday gift giving with a charmingly adorable campaign by director Virgilio Villoresi.
Villoresi’s short film combines stop-motion and hand-drawn animation, two approaches that recall classic animated holiday films while echoing Max Mara’s penchant for strong craft. Incredibly cute hand-drawn animal characters come to life in a holiday workshop, where they spend the night playing with gift-ready Max Mara pieces like pencils, scrunchies, and scarves.
The whimsical campaign is a smart way to put a simple focus on giftable pieces for the holidays while still finding a genuine narrative of warmth and fun.
Max Mara Creative Director | Ian Griffiths
Director | Virgilio Villoresi