Review of Max Mara Spring 2023 Ad Campaign by Photographer Ethan James Green with models Adut Akech, Annemary Aderibigbe, and Dara Allen
Max Mara serves up sophisticated swagger with its new Spring 2023 campaign by photographer Ethan James Green.
Stylist Tonne Goodman dresses the campaign’s trio of models – Adut Akech, Annemary Aderibigbe, and Dara Allen (who is also fashion director at Interview Magazine, a cool crossover) – in languid and elegant silhouettes that draw inspiration from 20s riviera style. Green’s simple and sophisticated portraiture keeps a soft focus on the fluidity of material and the poise of the models, who pose in both solo portraits and playful, color-coordinated group compositions.
While it doesn’t have the same flowing sophistication and actually might feel a bit campy (but maybe that’s the point?), the accompanying short film lends a fun dose of energy to the looks while letting them be seen in motion.
Balancing playfulness and sophistication while keeping a firm focus on the design and dressing, the campaign is a nice encapsulation of Max Mara’s take on modern classics.
Max Mara Creative Director | Ian Griffiths
Photographer | Ethan James Green
Models | Adut Akech, Annemary Aderibigbe, Dara Allen
Stylist | Tonne Goodman
Makeup | Kanako Takase
Casting Directors | Giulia Massullo and Piergiorgio Del Moro