Review of MCM Fall 2021 Ad Campaign by Photographer Bruno Staub and Director Felix Aaron with A$AP Nast, Stella Lucia, Kiddy Akita, and Lukas Marshall
MCM shares a bright and energetic new campaign for Fall 2021, featuring photography by Bruno Staub and direction by Felix Aaronwith.
A youthful cast, including famously well-dressed hip-hop star A$AP Nast, models the house’s latest collection. A unique, streetwear-influenced blend of preppy academia and sportswear, the collection fuses tweed blazers with rain jackets and bike shorts, and caps everything off with monogrammed leather accessories.
Staub captures these looks against an abstract labyrinth of straight lines, geometrical edges, and bright yellow. This simple yet visually dynamic space provides a high-contrast background for the collection, the bright colors emphasizing the models’ youthful and eclectic energy. The film makes especially good use of this space, using its corridors and corners to create playful, dynamic cinematographic moments.
Great use of color and space help the simple campaign make a strong visual impact.
Photographer | Bruno Staub
Secondary Photographer | Rémi Lamandé
Film Director | Felix Aaron
DOP | Konstantin Mazov
Talent | Musician A$AP Nast, digital creators Stella Lucia and Kiddy Akita, and model Lukas Marshall
Stylist | Haley Wollens
Hair | Adiam Habtezion
Makeup | Adiam Habtezion
Manicurist | Rachel Foreman
Casting Director | Kyra Sophie
Set Designer | Leonardo Papini
Executive Producers | Jannis Birsner, Johannes Lehmann
Producers | Amelie Rehm, Benedikt Merten
Photo Retouching | Imagin Productions, Sheriff
Photo Production | VERS
Film Production | VERS & Modest Department
Film Editor | Gerrit Piechowski
Film Colorist | Delfina Mayer
Music & Sound Design | Lukas Seifert