MCM’s Forward Motion campaign for Fall/Winter 22/23 features models Ko Ga Young, Sculy Mejia and Leon Dame, with photography by Dan Beleiu. Bulbous distortion and plastic color play off each other in fish-eye photographs of a black leather collection inspired by the brands relationship with motor sports.
Pops of silver, pink, and beige, add playfulness to the appraising looks and intimidating presence of the model’s, decked in the black collection. Spherical and eon eyeshadow by makeup artist Vassilis Theotokis speaks to the popularity of HBO’s Euphoria inspired makeup, which filters intense topics with a combination of identity expression and cheek.
Motorcycle competitions, a fast paced and physical experience of man’s defiance of the laws of motion, creates an imposing culture that we are invited to look closer at. These daredevils of fashion might be more energetic and cheerful then the seriousness of their sport conveys. Forward Motion combines the centripetal force of a racing turn with the bubblegum popped in the face of toxic masculinity values.
MCM Creative Director | Michael Michalsky Photographer | Dan Beleiu Models | Ko Ga Young, Sculy Mejia, Leon Dame Stylist | Raphael Hirsch Hair | Virginie de Pinto Moreira Makeup | Vassilis Theotokis Casting Director | Kyra Sophie Wilhelmseder Set Designer | Leonardo Papini
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