A daring cultural crossover celebrates local legends and sonic exploration
Alexander McQueen’s creative director, Seán McGirr, has unveiled a new series of listening sessions in partnership with Bar Italia, bringing an intimate musical dimension to the storied Soho venue. The initiative spotlights two iconic figures from the area—Soho’s George “Soho George” Skeggs and jazz artist Florence Joelle—each now immortalized in a limited-edition T-shirt series that nods to McGirr’s penchant for blending heritage and place.
More than a branded activation, the sessions are an act of cultural curation. McGirr’s selections reflect Soho’s layered energy—from its punk‑informed nightlife to its enduring creative beat—inviting guests to experience the neighborhood not just visually, but sonically. It’s a smart maneuver: letting the brand’s cultural narrative grow from the ground up, one note at a time.
This is McQueen as community steward: a fashion house that doesn’t just dress its audience, but listens.
