Messika Holiday 2025 Ad Campaign

Review of Messika Holiday 2025 Ad Campaign by Creative Director Ezra Petronio with Photographer Oliver Hadlee Pearch with models Kate Moss, Georgia Palmer, Jordan Barrett

Messika steps into its twentieth anniversary with a festive campaign that feels at once cinematic, intimate, and knowingly glamorous. Conceived by Ezra Petronio and captured by Oliver Hadlee Pearch, the campaign places us in a Parisian artist’s apartment awash in the Maison’s unmistakable shade of purple—a color that, here, becomes less a backdrop than a mood. It’s a return to the free-spirited elegance of the 1970s, a decade that shaped Valérie Messika’s sensibility and the foundation of her family’s diamond heritage. And in true Messika fashion, the festivities begin not with spectacle but with presence: three icons stepping into the frame as if the night has been waiting for them.

Kate Moss leads the scene with the kind of effortless gravity only she can summon. As a longtime collaborator and co-creator of her namesake High Jewelry line, Moss appears less like a figure cast for the campaign and more like a character woven into the Maison’s mythology. She celebrates by simply existing—still, radiant, unhurried. Georgia Palmer enters as the campaign’s burst of motion: a DJ and model who embodies modern elegance as something fluid, expressive, and wonderfully genre-resistant. Jordan Barrett completes the trio as the grounding force, bringing warmth and connection that turns glamour into camaraderie. The press release notes that all three were discovered at fourteen, and their shared history lends the images a quiet authenticity; the chemistry isn’t styled, it’s lived.

Visually, the campaign strikes a compelling balance between 70s nostalgia and contemporary ease. Moss glows in Move Link and Move Noa pieces—jewels that feel architectural yet soft, their geometry catching the winter light with restrained warmth. The D-Vibes pieces add a festive glimmer without slipping into cliché, with their pompom motifs feeling playfully decorative rather than literal. Georgia’s Imperial Move jewels shimmer with a crisp, wintry clarity, echoing snow-lit pavé. Jordan’s Move Titanium pieces add the right counterpoint—sleek, sculptural, quietly powerful. Together, the trio forms a tableau of movement, presence, and energy that feels more like a conversation between friends than a staged holiday soirée.

Where the campaign extends itself smartly is beyond the imagery. Messika’s boutique windows this season transform into jewel-studded gâteau sculptures wrapped in the brand’s signature purple, a playful nod to celebration that avoids tipping into kitsch. Balloons—both literal and reimagined through resin still-life and Space Dawg Studio’s cartoon animations—create a cohesive festive universe, tying whimsy to luxury with surprising charm. It’s an ecosystem of sparkle, but one that doesn’t take itself too seriously; the lightness feels intentional, even refreshing.

If there’s an opportunity, it lies in pushing the cinematic concept even further. The set is rich, the mood strong, and the cast magnetic—one can’t help but imagine what a slightly more narrative arc might have unlocked. But the restraint is also part of Messika’s DNA: diamonds, relationships, and instinctive elegance tend to speak softly but resonate deeply.

As Valérie Messika frames it, “Looking back on twenty years, this campaign feels like a moment of gratitude.” And indeed, the Festive Season 2025 story reads less as a showcase of jewels and more as a portrait of joy shared—where purple glows warmer, diamonds move freer, and the night begins with the simple act of stepping into the room.