Longtime Google Executive to Lead Integrated Marketing and Consumer Engagement for Michael Kors
Michael Kors has appointed Corey Moran as Chief Marketing Officer, effective April 6, as the brand continues to build out its leadership team and refine its approach to consumer engagement.
In the newly created role, Moran will oversee an integrated marketing organization spanning brand communications, content creation, and consumer data analytics. The position reflects a broader effort to align the brand’s Jet Set image with more data-driven strategies aimed at customer acquisition and retention.
Moran joins from Google, where he spent nearly a decade, most recently serving as Head of Industry for Fashion and Luxury. His experience spans digital marketing, data analytics, and platform strategy across global luxury brands.
Prior to Google, Moran held senior marketing roles at Coty Inc. for close to ten years, working across fragrance portfolios including Marc Jacobs, Calvin Klein, Chloé, Bottega Veneta, Miu Miu, and Balenciaga. Earlier in his career, he held marketing positions at Unilever.
“Corey brings extensive knowledge of marketing and data analytics in the fashion, luxury and consumer space,” said John D. Idol, Chairman and Chief Executive Officer of Capri Holdings. “This new position reflects Michael Kors’ continued focus on strengthening its leadership team and advancing its marketing capabilities to support long-term growth.”
Idol added that Moran’s appointment supports the company’s broader shift toward a more consumer-centric model, with an emphasis on strengthening brand desirability and driving global engagement.
“Michael Kors is an iconic global brand and I am honored to step into this role at such a pivotal moment,” Moran said. “Bringing together brand storytelling, consumer engagement initiatives and data creates an opportunity to build stronger connections with consumers while driving meaningful business results.”
The appointment comes as Michael Kors continues to evolve its marketing structure, placing increased emphasis on the integration of storytelling and analytics to support its next phase of growth.