Review of Michael Kors Spring 2025 Ad Campaign by Photographer Mert Alas with models Suki Waterhouse and Logan Lerman
Michael Kors embraces its travel roots with the new Spring 2025 campaign, captured by photographer Mert Alas and starring the talented duo of Suki Waterhouse and Logan Lerman.
Captured against the backdrop of Ibiza, the imagery draws its energy from the island’s iconic mix of glamor and indulgent energy. The stars explore the Old Town, take in the sunset shining off of crystalline blue waters, or kick back by the pool.
The campaign also marks the introduction of a new content series for Michael Kors titled “Hotel Stories.” Building on the brand’s long heritage of marrying fashion and travel, Hotel Stories will highlight a boutique hotel in the season’s featured destination to serve as the starting point for each of the brand’s journeys. This first installment highlights Ibiza’s Montesol Experimental Hotel. Nestled in the heart of Old Town, the nearly one-hundred-year-old hotel was once a haven for notable guests, including Princess Caroline of Monaco and Pink Floyd. Thematic fashion stories and product photography captured at the hotel will live on the Michael Kors website and in emails, while the brand’s social account will feature additional Ibiza insights, including interviews with local talents, from a ceramic artist to a local yogi.
It’s a smart way to revitalize the spirit of luxury travel that is a core part of Kors’ classic DNA for a fast-paced, high-volume new era of digital communication, enriching the campaign’s vision with engaging communication touchpoints.
Michael Kors Creative Director | Michael Kors
Photographer | Mert Alas
Models | Suki Waterhouse and Logan Lerman
Stylist | Emmanuelle Alt
Location | Ibiza, Spain