Review of Miss Sixty Spring 2025 Ad Campaign by Creative Director Terry Xu, Art Director Frederic Saint Parck, Photographer Carlijn Jacobs, and Videographer Michael Cukr with model Bella Hadid
Bella Hadid checks off her shopping list as she returns as the face of Miss Sixty. The denim brand’s latest campaign was created in collaboration with creative director Terry Xu, art director Frederic Saint Parck, and photographer Carlijn Jacobs.
The imagery channels retro style while making tongue-in-cheek reference to the woes of contemporary grocery shopping. Dressed in Y2K-inspired looks with baby tees, double denim, hoop earrings, and a high pony, Hadid makes her way through a vibrantly colorful grocery store where, amazingly, everything is 60 cents.
The campaign balances humor and a strong, nostalgically inspired visual perspective while finding a smart way to underscore brand identity and recognition. Long gone are the days where you could buy anything at the grocery store for 60 cents, but Miss Sixty reminds us that we can at least dress like this retro fantasy were alive.
Creative Director | Terry Xu
Art Director | Frederic Saint Parck
Photographer | Carlijn Jacobs
Videographer | Michael Cukr
Model | Bella Hadid
Stylist | Ib Kamara
Hair | Jawara
Makeup | Sam Visser
Manicurist | Dawn Sterling
Set Designer | David White
Production | PRODn