A curated evening of music and fashion marked Miu Miu’s renewed London presence
Miu Miu reopened its New Bond Street flagship on June 12 with a multi-part event that highlighted its alignment with cultural curation and nightlife. Centered around a live performance by British musician Little Simz, the evening—branded Miu Miu Club London 2025—combined an in-store reception with a dinner, followed by a concert at KOKO in Camden. The relaunch underscored Miu Miu’s presence in London, showcasing a strategy that bridges fashion and music in a format that continues to shape its event series.
The reopened store debuts an updated interior and layout, reflecting the brand’s continued investment in atmosphere and narrative-led design. As part of the launch, the brand presented a global preview of Miu Miu Upcycled by Catherine Martin, a limited capsule that reinterprets pieces through the lens of the acclaimed costume designer. Known for her bold aesthetic and cinematic detailing, Martin brings a distinct visual language to the upcycling project, aligning with the brand’s interest in recontextualizing archival garments for contemporary wardrobes.
Following the in-store cocktail, guests moved to The House of KOKO for an intimate dinner ahead of the evening’s performances. The choice of venue bridged old-school refinement with Camden’s creative energy, setting the tone for the final portion of the night at KOKO, the storied music venue located just next door. There, Little Simz headlined a live set alongside performances and DJ appearances by OTG, Obongjayar, and Taylah Elaine. While the Miu Miu Club format has appeared in cities from Shanghai to Paris, the London edition anchored itself in the city’s independent music culture, with local talent positioning it as both globally consistent and locally responsive.
The guest list—featuring names like Sydney Sweeney, Emma Corrin, Rina Lipa, Alexa Chung, and Janhvi Kapoor—demonstrated Miu Miu’s ongoing blend of established and emerging talent, supporting its aim to cultivate a distinctive profile with maximized impact.
With its New Bond Street reopening, Miu Miu reasserts its physical presence in a key market while leveraging cultural programming to deepen audience engagement. As retail becomes increasingly experiential, the brand’s event-led approach continues to serve as a compelling model for how luxury fashion can intersect with nightlife and local creative scenes.
