The Tennis Champion Brings Her Personal Style to the Brand’s 57th Street Flagship for an Exclusive Shopping Moment
Miu Miu’s ongoing Select series continued in style with tennis sensation Coco Gauff as the latest guest curator. On Wednesday, September 10, the brand hosted an intimate celebration at its 57th Street flagship in New York, with DJ Lumia on deck and a stylish crowd in attendance.
Guests including Beverly Nguyen, Courtney Trop, Enya Umanzor, Lily Chee, Morgan Riddle, Paige Lorenze, Niki Wu Jie, Paloma Elsesser, Reign Judge, Ruby Lyn, Sarah Hoover, Skeylar Chase, Tamu McPherson, and Tanya Ravichandran turned out for the evening, which showcased Gauff’s hand-picked edit from Miu Miu’s new season.
Launched in 2019, Miu Miu Select has become a hallmark of the house’s collaborative spirit, inviting cultural figures to curate their own wardrobe of standout ready-to-wear, shoes, bags, jewelry, and eyewear. This season, a portion of the boutique was transformed to reflect Gauff’s personal selections—each piece tagged with her hand-signed label and presented in custom-designed Select packaging.
Adding to the exclusivity, the evening also marked the first time the co-branded New Balance x Miu Miu capsule—with clothing, footwear, and accessories—was available for purchase. The collaboration underscores Gauff’s dual force as both an athlete and fashion icon, expanding Miu Miu’s cultural reach beyond the runway.
From London to Tokyo, past “selectors” have included Gigi Hadid, Chloë Sevigny, Emily Ratajkowski, Georgia May Jagger, Poppy Delevingne, Cailee Spaeny, Alexa Chung, Lotta Volkova, and MOMO from TWICE. The project continues to fuse fashion with personal narrative—this time through the lens of a champion whose style game is as strong as her serve.
