Miu Miu Tops Lyst’s Q3 Brand Ranking
Miu Miu has secured the premier position in Lyst’s Hottest Brands Index for the third quarter, surpassing its sibling brand, Prada. Additionally, Ferragamo made its debut in the top 20 brands for this quarter.
Data from the London-based shopping platform reveals a 16% increase in searches for Miu Miu during this period. Notably, the brand’s logo cashmere cardigan was identified as the second most sought-after product, experiencing a 44% surge in searches.
In the said quarter, Miu Miu engaged in collaborative ventures with Church’s, introduced a renowned committee featuring names such as Miuccia Prada, Ava DuVernay, and Maggie Gyllenhaal for Miu Miu Women’s Tales, and hosted an event at the Malibu Pier with attendees like Gigi Hadid and Zaya Wade.
Loewe secured the second position, having previously led the list last quarter following its collaboration with K-pop star Taeyoung. In recent updates, the brand announced Chinese actress Yang Mi as its latest global ambassador.
Jacquemus exhibited substantial growth, climbing six positions to rank ninth, its all-time best. The brand noted a 17% rise in searches, with its fall 2023 Le Chouchou collection fronted by Gigi Hadid.
Rejoining the top 10 since Q2 2022 is Burberry, placed at the tenth position. The brand’s resurgence is attributed to the efforts of designer Daniel Lee and the traction from London Fashion Week. Notably, influencer analytics firm WeArisma recognized Burberry as one of spring 2024’s pivotal brands.
Topping the list for the quarter’s most in-demand product was Maison Margiela’s Tabi mary jane. Following a popular TikTok narrative titled “The Tabi Swiper,” searches for Tabi rose by an impressive 342% in September.
COS’s quilted bag, introduced during its September return to New York Fashion Week, was identified as the third most popular product. Other notable mentions include the Nike x Martine Rose Shox MR4 mule and New Balance 550 sneakers, the latter gaining popularity after Taylor Swift was seen wearing them at a Kansas City Chiefs game.