Review of Moncler Fall 2024 Ad Campaign models Arnaud Binard and Maya Rose Binard
Whether it’s ascending a mountain or simply exploring the streets of Paris, Moncler is made for adventure. The brand’s Fall 2024 campaign leans into the latter, bundling up for connection and discovery among cold weather in the city of lights.
The campaign stars French actor Arnaud Binard and his daughter, model Maya Rose Binard. Stylishly bundled in the tactile details across functional overshirts and sumptuous knits of the new collection, they brave the cold and explore Paris together, discovering moments of warmth. Shot with a cinematic lens that makes the perennial neutrals of the collection truly impactful, the campaign suggests a narrative on an epic scale, even as it takes an intimate focus on a familiar storyline.
Models | Arnaud Binard and Maya Rose Binard
Location | Paris, France