Review of Moncler Genius x FRGMT Spring 2025 Ad Campaign
Moncler Genius and FRGMT reunite once more for a slick and futuristically minimalist campaign that channels the energy of their latest collaborative collection.
Hiroshi Fujiwara, the influential multidisciplinary creative behind FRGMT, has been a part of the Moncler Genius community since the collaborative project’s origins. Like the previous chapters of the partnership, this new collaboration between the two thus feels like another full circle moment.
The campaign visuals extend the slick and coolly minimalist world of the collection. A futuristic circular space echoes the streamlined color palette of black, gray, and white, while detail shots provide a closer look at the collection’s textural tweaks on classic outerwear archetypes.
