Review of Moncler x Sacai Fall 2023 Ad Campaign
Moncler and Sacai join forces for a collaborative capsule that imagines what the cutting-edge future of performance outerwear might look like, further bringing this vision to life with a dynamic campaign.
The collection sees Sacai creative director Chitose Abe apply her innovative mastery of hybridity and reconstruction to Moncler’s outerwear staples, transforming classic puffer jackets into layered and modular wearable sculptures.
The campaign imagery captures the transformative and convertible character of the pieces by fusing classic fashion portraiture with an athletic sense of motion. Some images offer a straightforward look at what seems to be a familiar silhouette, while others capture the garments in the process of transformation, using motion blur and the dynamic motions of the models to further convey Sacai’s progressive design principles.
Sacai Creative Director | Chitose Abe