Moose Knuckles Spring 2023 Ad Campaign Review

Moose Knuckles Spring 2023 Ad Campaign by Art Director Carlos Nazario with Photographer Johnny Dufort with models J’Adore Benjamin

Canadian luxury label Moose Knuckles launches its Spring collection with a newly expanded range of clothing and accessories, its most diverse offering of products designed for warmer months to date.

The Spring campaign, shot by the acclaimed photographer Johnny Dufort and art directed by Carlos Nazario of i-D fame, depicts a carefree beach outing under the backdrop of ominous gray clouds. The campaign features two fresh faces in the industry, highlighting Moose Knuckles’ commitment to inclusivity and initiative to spotlight rising talent. The duo’s chemistry is effortless, evoking a youthful playfulness to the campaign that is central to the brand’s DNA.

Moose Knuckles interprets Spring/Summer through its unique perspective, not only through rising talent and modern silhouettes but also with a versatile color palette of tranquil neutrals contrasted by bold pops of color like ‘Lime Green” for men ‘Fashion Pink’ for women as well as eye-catching metallic styles offered in silver. New iterations of the brand’s signature monogram patterns are introduced this season as well, building upon Moose Knuckles’ logo and heritage for the warmer season.

“This season we build upon an enhanced interpretation of Moose Knuckles’ high-performance engineering for the diverse needs of transitional and warm climates,” said Carlos Nazario. “For our SS23 campaign, I drew inspiration from the contrast of volatile weather conditions with the feeling of carefree exuberance, capturing the way the wearer is designed to feel in the collection—and the ultimate expression of the brand.”