Moschino “Logo Moschino” Ad Campaign

Review of Moschino “Logo Moschino” Collection Ad Campaign by Creative Director Jeremy Scott and Photographer Marcus Mam with models Jeranimo Van Russell, Lulu Tenney, and Mayowa Nicholas

Moschino celebrates the debut of its Logo Moschino collection with a simple and sweet campaign shot by photographer Marcus Mam.

The campaign sees Moschino embrace logomania with a wide range of everyday yet glamorous pieces proudly emblazoned with monogram jacquard lettering, from puffer jackets and bralettes to hats, bags, and more.

While Mam’s minimal studio portraiture feels more like a lookbook than a real ad campaign, the collection’s fun colors and bold graphics still mean there’s a lot to look at. It’s also a plus that we can see that the models are having fun (rather than looking dead-eyed and aloof), which lends an appropriate dose of playfulness that aptly fits with Moschino’s one-of-a-kind sensibility.