Moschino Fall 2022 Ad Campaign

Review of Moschino Fall 2022 Ad Campaign by Creative Director Jeremy Scott and Photographer Steven Meisel with Talent Imaan Hammam, Iris Law, Mariacarla Boscono, Mila van Eeten, Shalom Harlow, and Sora Choi

Moschino celebrates the power of design to breathe life into objects with a new Fall 2022 campaign, featuring photography by Steven Meisel and art direction by Jason Duzansky.

The campaign imagery takes Moschino creative director Jeremy Scott’s bold and surrealist Fall 2022 designs as its basis. Exploring the kind of gilded, baroque opulence we might expect to find in an ornate mansion, the collection seems to take a bit of a cue from Beauty and the Beast’s furniture-come-to-life motif; these characters are at once powerful women and fancy pieces of furniture: grandfather clocks, lamps, keyholes, urns, birdcages.

Meisel captures them in dramatic black and white against a relatively minimal set that consists of actual fancy furniture, but most of which is draped in cloth. Working with multiple levels of depth and height and making dramatic use of shadow, his compositions feel at once like antique portraits of an aristocratic family, a sitting room brought to life, and a Broadway set.

The bold art directorial choice of an exclaimed “Couture!” that finishes off the campaign film affirms its theatrical, musical presence. Surreal, playful, and larger-than-life as only Moschino is brave enough to be, the campaign is another joyful dose of Jeremy Scott’s irrepressible and irreverent creative vision.