Mozhdeh Matin Fall 2024 Ad Campaign

Mozhdeh Matin

Fall 2024 Ad Campaign

Review of Mozhdeh Matin Fall 2024 Ad Campaign by Creative Director Mozhdeh Matin with Photographer Arianna Lago and model Isabella Bencé

Artifice and organicism collide in the world of Mozhdeh Matin. Shot by photographer Arianna Lago, the new campaign explores the textures of the Lima-based designer’s Fall 2024 collection, which centers around ethically produced vegan leather.

Reflecting the designer’s inspiration from the Peruvian Amazon, Lago’s imagery captures model Isabella Bencé framed by bamboo and other local flora, while contrasting these with other shots against simple backdrops of concrete floor and white wall. Finished off with the designer’s logotype, the images are a straightforward yet sensitive and striking statement of Mozhdeh Matin’s spirit of clever and conscious minimalism for this season.

Mozhdeh Matin Creative Director | Mozhdeh Matin
Photographer | Arianna Lago
Model | Isabella Bencé
Stylist | Camilla Pole